ITB Asia, MICE Show Asia and Travel Tech Asia will go virtual this year with the live event postponed to 2021.
To be held on the same dates in October, the annual travel trade show will instead be held on a virtual platform known as the ITB Community, which launches on August 12.
In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders.
“We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the travel trade community in recovery,” Katrina Leung, managing director, Messe Berlin (Singapore) said.
“Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for a seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”
The 2020 virtual edition for ITB Asia, MICE Show Asia and Travel Tech Asia will be complimentary.
“We are heartened that it is pivoting to a new event model this year, demonstrating the travel trade’s ability to innovate and continue forging important partnerships in this challenging time,” said Andrew Phua, executive director, exhibitions and conferences, Singapore Tourism Board.
“Virtual and hybrid event formats are likely to continue to complement future physical events, and we are confident that Singapore will continue to lead the way forward in this area.”