Italian Tourist Board partners with IBTM as part of MICE recovery

The Italian Tourist Board, Enit, has announced an exclusive year-long partnership with IBTM Events which includes IBTM World Virtual 2020; IBTM Asia Pacific 2021; IBTM Americas 2021 and IBTM World 2021.

The partnership will be launched at IBTM World Virtual where event buyers will be able to meet with 23 Italian companies from the seven regions of South Tyrol, Emilia Romagna, Friuli Venezia Giulia, Liguria, Piedmont, Puglia and Veneto.

The event provides an online agenda for each delegate, who can organise up to 30 appointments and tailor-made meetings between suppliers and pre-qualified hosted buyers.

As well as increased profile at the various IBTM events throughout the year, Enit’s annual partnership will include a series of webinars and a themed blog dedicated to Italy’s Cities of Art.

“The MICE market is incredibly important to the recovery of tourism in Italy which has been severely impacted by COVID-19,” said Maria Elena Rossi, director of marketing for Enit.

“We look forward to a productive event this month and an ongoing partnership into 2021.”

Michael Jones, IBTM Asia Pacific and IBTM Connect’s event manager, said the partnership cements the working relationship between the two organisations.

“We work closely with ENIT across our portfolio and are looking forward to working with them to deliver some engaging added-value content to help event organisers plan meetings and events in this beautiful part of the world again, when it is safe to do so,” he said.