ITA Group expands into Australia after acquisition of Sydney-based Performance Incentives

ITA Group CEO Brent Vander Waal and Mari Kauppinen, managing director of ITA Group’s new Australia office.

ITA Group has acquired Sydney-based Performance Incentives, which will be integrated into the company forming the new ITA Group office in Australia.

The formation of ITA Group’s Australia office builds on its existing client base to deliver events, incentives, recognition, loyalty, research and learning solutions in Australia and New Zealand.

“When looking to grow, culture is at the top of our list, and we are proud to add a culturally aligned organisation like Performance Incentives to the ITA Group community of companies,” said Brent Vander Waal, president and CEO of ITA Group.

“Over the past seven years, ITA Group has expanded our services globally through acquisition and partnership to deliver solutions and services in geographies that allow our clients and their customers to grow.

“This strategic expansion supports ITA Group’s growth goals and offers clients culturally relevant and locally managed engagement solutions to inspire and motivate employees, channel partners and customers in Australia and New Zealand. The move also benefits current ITA Group clients with a local presence.”

Performance Incentives founder James Fielder said ITA Group shared the same values and focus on customer success.

“This team and company have been an integral part of my life, and I look forward to watching their continued success as I pursue retirement and my other passions in this next chapter,” he said.

Mari Kauppinen has been appointed as managing director of ITA Group’s new Australia office. She was most recently founding managing director for The Marketing Practice and was previously head of marketing, enterprise, commercial and channel at IBM.

“By leveraging the expertise of our local team and collaborating with our global design experts, we can deliver the most creative and engaging solutions for our clients and their employees, channel partners, and customers,” she said.