INVNT has been appointed as the global experiential agency for The Drop Festival, which will kick off in early 2022 fusing local surf, skate and snow communities with live events.
The account will be managed by INVNT APAC based in Sydney and supported by other INVNT offices around the world, encompassing branding, event production and management, sponsorship activations, content creation and digital marketing.
“We’re thrilled to be to bring our significant expertise in creating memorable moments that matter to The Drop Festival here in Australia before taking it to the world,” said Laura Roberts, managing director at INVNT APAC.
“To be a part of redefining the culture within the world’s leading board sports, and what that means to the next generation, is unique. We’re poised and ready to maximise this extraordinary post-COVID opportunity with The Drop team.”
The Drop Festival founder Ken O’Brien says INVNT was chosen because of its strong local capabilities and ability to build the brand on a global scale.
“We have had the vision of taking The Drop Festival to the world since 2017 and we had successfully commenced that journey, however Covid-19 stopped us in our tracks,” said O’Brien.
“We have the ambition of 30 events on five continents within the next five years and it is only through our recent partnership with INVNT that I can finally see this all coming to fruition.”
The Drop Festival will kick off in Australia in March, starting in Newcastle before heading to Coolangatta, Torquay, Coffs Harbour and Cronulla between April and October.
A series of 2023 international dates are planned in a number of other countries including France and Portugal.