- Nationally recognised South Australian business events leader Sue Pearce has passed away
The South Australian business events community is morning the loss of Sue Pearce, one of the state’s pioneering industry leaders.
Sue and her late husband Pat co-founded Adelaide Expo Hire in 1987, serving as director of marketing and sales until her retirement in 2014.
She served as a board director of the Adelaide Convention & Tourism Authority (now Business Events Adelaide) from 2000 to 2005 and spent 10 years as Chair and board member of Meetings & Events Australia, SA Branch.
“Sue’s achievements reflected her energy and generosity,” said Damien Kitto, CEO of Business Events Adelaide.
“She was the first woman in South Australia to receive MEA accreditation, was selected as a torchbearer for the Sydney 2000 Olympics, was on multiple occasions the highest Variety Bash fundraiser in South Australia and nationally and was a dedicated Red Cross blood donor. Sue was also awarded a Medal of the Order of Australia, in recognition of her service to children’s charitable organisations and to the community.
“Sue’s warmth, enthusiasm and commitment to South Australia and the business events industry will be greatly missed.”



