Increase in exhibition space sold at Asian trade fairs led by China

Total exhibition space sold at Asian trade fairs has risen 4.8 per cent in 2018 to over 23 million square metres.

More than half of the total (59 per cent) was sold in China – totalling 13.7 million square metres in net space, which is well over six times the space sold in Asia’s second-largest trade fair market, Japan (2.15 million square metres).

By the end of 2019, venue capacity in Asia will be over 9.6 million square metres, and the number of purpose-built exhibition venues operating in Asia will reach 232. The region’s total venue capacity will increase significantly following the opening of a new mega venue in Shenzhen (China), adding 400,000 square metres of gross indoor capacity to the regional total.

Net space sold in Australia expanded by 3 per cent. Cambodia showed the fastest growth in the region (40 per cent), with India growing the fastest among major markets (10 per cent).

The figures comes from UFI’s latest Trade Fair Industry in Asia annual report, which covers 17 regions including Greater China and Southeast Asian markets, Australia, Cambodia, Japan, Korea, India, Myanmar and Pakistan.

“There are some clear macro-economic challenges ahead in 2019, but the trade fair industry in Asia looks well-positioned to continue to grow,” said UFI Asia/Pacific regional manager Mark Cochrane.