Incentive groups heading to Melbourne a boost for regional Victoria

Melbourne Convention Bureau (MCB) has secured two new incentive groups arriving in February, with nine groups already confirmed to visit this quarter driving 1265 visitors to regional Victoria as part of their itinerary.

MCB chief executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy following the unprecedented bushfire season across Australia.

“As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires,” she said.

“We are continuing our efforts in the corporate, incentive and meetings space with its attractive short-lead time to support local tourism operators and stimulating local economies. The best way to help is by visiting regional Victoria.”