The Professional Convention Management Association (PCMA) has unveiled the program and speakers for its inaugural Convening Asia Pacific: The Global Recovery Forum.
To be held in a hybrid format on November 10, the forum will include a mix of panels, seminars and workshops featuring experienced event professionals, including Nicki Kenyon (Australian Grand Prix); Rebecca Hallett (Google); Anna Patterson (George P. Johnson); Jack Delosa, (The Entourage); Lucille Marie Essey (Jack Morton Worldwide); Lisa Ronson (ex Tourism Australia) and James Bennett (Creative Technologies).
Kenyon, who will moderate a panel session at Convening Asia Pacific with other CMO’s, said the marketer’s role in driving growth and engagement for a company or event is more important now than ever.
“Building successful marketing campaigns is reliant on clear business goals, a detailed, well thought out strategy and a customer-centric approach,” Kenyon said.
“Events are built on a foundation of entertainment, and even though not many events are running face-to-face at the moment, we need to remember what the essence of events are – engaging with our audiences.
“COVID-19 may have changed the events industry and how we appeal to audiences, attract sponsors and sell tickets, but with it there has also been opportunities to adapt, test new channels to use and consider new ways to engage with audiences outside of our regions.
“At Convening Asia Pacific, the panel of marketers and I will share our experiences in building successful marketing strategies, adapting tactics in a data and technology enabled world, and discuss how to appeal to a B2B landscape virtually.”
Karen Bolinger, PCMA managing director of APAC, said that reskilling and upskilling into the new world is top of everyone’s’ list.
“Some key sessions will provide valuable insights into digital marketing from the technical, creative, data insights and distribution channel perspectives,” she said.
“This will appeal to audiences who want to boost attendance and engagement, setting the event up for success and answering the ‘how’ of events today.
“We’ll be hearing from agencies who are on the cutting edge of technology about what event formats translate virtually, technology of the future and our speakers will share best practice tips and tricks to engage audiences.”