Inaugural BEIA National Business Events Awards to launch at Meetings 2025

Megan Crum, head of business events at ChristchurchNZ, announced the Awards at MEETINGS in Rotorua.

New Zealand will celebrate its first national business events awards in 2025, with a bi-annual event to be held in conjunction with the Business Events Industry Aotearoa (BEIA) conference.

BEIA chief executive Lisa Hopkins says the initiative was first mooted by former BEIA chief executive Sue Sullivan and developed and championed by industry leaders such as Megan Crum, head of business events at ChristchurchNZ, who announced the Awards at MEETINGS in Rotorua.

“The time is now right, with the launch of our 10-year strategic direction – Pīata Mai, to celebrate the outstanding achievements in the industry and to elevate the business events sector, and the amazing people and work being achieved,” Hopkins said.

Both the conference and Awards are open to anyone in the business events sector. Crum says the awards align with the industry’s strategy to support growth, retention, and to champion legacy impacts from business events.

“As an industry, we want to raise the profile of the sector, strengthen our voice, highlight contribution and value, and reinforce the diversity of the sector and its contributors,” she said.

The BEIA conference will be held in one of New Zealand’s metro cities every second year to encompass the National Business Events Awards evening.

“In a non-awards year, conference will be held in a regional city to continue BEIA’s commitment to hosting conference in our incredible regional destinations,” Hopkins said.

The inaugural National Business Events Awards dinner will be staged late next year in Auckland, at a date to be announced.

One of the legacy impacts from the Awards includes establishing an independent trust to hold and distribute the profit from each event in support of the business events community.