Inaugural Focus on Japan event capitalises on jump in visitors from Japan to NSW

Destination NSW held its inaugural Focus on Japan event last week, with 33 Japanese agents attending a one-day workshop in Sydney to meet with NSW tourism suppliers at the Australian National Maritime Museum.

The event was created as part of Destination NSW’s International Business Development program, in partnership with Qantas to further promote their direct service from both Tokyo and Osaka, to Sydney. The official proceedings were followed by a dinner at Luna Park’s Palais.

In the past year, NSW welcomed close to 200,000 visitors from Japan to NSW, an increase of 16 per cent on 2017.

Destination NSW CEO Sandra Chipchase said the work of the NSW Government’s tourism and major events agency continued to provide businesses with the opportunity to sell their products to the world.

“Our International Business Development Program encourages an increased presence of NSW products, experiences and destinations in our key markets, educating international wholesalers and front-line agents about NSW tourism products and destination suppliers, equipping them with a better understanding of the needs and specific characteristics of key international markets,” Chipchase said.

As part of their trip, the agents were also taken on a familiarisation program which included the Blue Mountains, Port Stephens, Hunter Valley and South Coast.