IHG’s Vignette Collection debuts in Brisbane with Hotel X

IHG Hotels & Resorts has debuted its new luxury lifestyle brand Vignette Collection with Hotel X Brisbane Fortitude Valley.

Hotel X offers 146 rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street. The hotel also features Mediterranean rooftop bar and restaurant Iris and bistro Bisou Bisou.

“When the hotel opened nearly ome year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined,” said Daniel Moran, general manager at Hotel X.

“When Vignette was born in August this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley.

“We are already a proud member of the IHG family, and to add the Vignette Collection signage to the door today as the very first hotel in the collection feels like a special moment for all involved.”

Will Yell, vice president, luxury and upscale conversion and affiliate brands, IHG Hotels & Resorts, said, the luxury lifestyle brand collection caters to guests who put a high value on experiences.

Photo: Justin Nicholas

“The forced pause in travel has given more people the opportunity to re-evaluate their travel priorities and we expect travel choices to be more considered with luxury guests seeking more customised experiences and personal enrichment with community engagement and sustainability at the heart,” he said.

“Luxury meets purpose at Vignette Collection hotels and an integral part of creating an authentic guest experience is the opportunity to engage with the local community in a positive way.”