Iconic Live bolsters digital capabilities with acquisition of Future Assembly

Full-service event management Iconic Live has acquired the rapidly growing events management system provider, Future Assembly, to bolster its existing end-to-end service offering, Delegate Connect.

Future Assembly is an event experience software platform that has been built to service events and conferences of all sizes and their client list includes TechSauce Global Summit, which is a large technology conference held in Asia that has over 15,000 delegates attending with 400 speakers over two days.

“Creating iconic experiences is at the core of everything we do and the acquisition of Future Assembly will provide us with a powerful ‘single source of truth’ of event data, enhancing our ability to deliver a one-stop event solution for our clients,” said Iconic Live director Jacob Thomas.

“Delegate Connect provides a turnkey solution for our clients, allowing them to focus on creating a spectacular event while our hardware, software, and team manage the technical event delivery.

“Adding the Future Assembly web platform, mobile applications and information and stakeholder management tools allows us to also deliver stakeholders the right information at the right time.”

Brendan White, co-founder of Future Assembly, says the acquisition is a positive move for the company he founded with Ben Richardson and Andrew Chin in 2015.

“Iconic Live is a globally recognised events company and we are excited to see our toolset be integrated with theirs to re-define the event experience around the world,” White said.