The International Congress and Convention Association (ICCA) has announced the January 2020 launch of its ‘ICCA Association Community’.
Offering education, connections, tools and resources to assist and support international associations in organising more effective meetings, the new platform will officially welcome association executives into ICCA’s global association meeting community as affiliates.
“For over 55 years ICCA has been the catalyst to bring together the major destinations, venues, and service providers of the international association meetings industry under a common mission to shape the future and value of international association meetings,” said James Rees, ICCA president.
“As the world of meetings has evolved, so has the relationship between ICCA and the associations, moving from the supplier-buyer relationship to that of real partnership and collaboration.”
The latest development is the culmination of years of building relationships and completing the global association meetings picture, says Rees.
“To stay relevant for our members, evolve with the times and be true to our mission, ICCA has developed a series of initiatives in recent years to develop closer engagement with associations,” he said.
“These have included the launch of our Association Portal, the creation of ICCA Verified Associations and increased participation of association executives in our meetings and workshops, the latter with the support of our Association Relations Partners. ICCA’s next step is now filling the missing link and embracing associations in our community as true partners. ICCA is therefore inviting senior association executives, meetings managers and volunteer leaders to join the ICCA Association Community.
“This is a crucial step for ICCA and ICCA members. With associations integrated into our community, ICCA will have direct input from an important voice in the world of association meetings, something which is currently missing from the ICCA community. Embracing associations provides us with a greater understanding of associations and their needs now, and in the future.
“Including associations in the ICCA community creates greater awareness of the challenges and opportunities that associations and their meetings are facing today, and it allows for a privileged peer-to-peer exchange with the ability for ICCA members to engage with these executives on a regular basis at regional or international events. There will be more face-to-face informal networking opportunities between members and associations through larger attendance at ICCA events and it will lead to more accurate data in the ICCA Association Meetings Database, all contributing to our vision to shape the future and value of international association meetings.”