The International Congress and Convention Association (ICCA) has unveiled the Kaohsiung Protocol Framework as the major legacy outcome of the 59th ICCA Congress.
ICCA president James Rees described the Kaohsiung Protocol as a tangible, documented framework “that will be the true legacy of this year’s event – and that will resonate with members for years to come”.
“It has been a privilege to work with the Kaohsiung City Government and we thank all the Host City Stakeholders for their commitment to rise to the challenge presented by the global pandemic and to re-imagine the ICCA Congress,” he said.
The Kaohsiung Protocol identifies major trends and key strategies which will enable the international meetings industry to thrive. The trends identified include Innovative Business Models, Shared Risk, Digital Restructure & Hybrid Events, and Enhanced Engagement & Value Strategies.
“We have a framework for members to build from based on our customer’s input,” said Gregg H. Talley, moderator of the Kaohsiung Protocol working group and CEO of the Talley Management Group.
“And we have an interesting path forward on innovative business models, industry collaboration and advocacy. Our goal was to create a legacy for the Kaohsiung Congress. Mission accomplished!”
The congress also saw ICCA honour five of its members with the special edition of the Best Marketing Award.
The winners were KINTEX, South Korea; Kuala Lumpur Convention Centre; Seoul Tourism Organization; THE INDIAN HOTELS COMPANY; and VISITFLANDERS Convention Bureau.
“The Best Marketing award is very special for the ICCA community,” said ICCA CEO Senthil Gopinath.
“Every destination makes great efforts in showcasing their achievements. Considering how important it is for the ICCA members, we decided to recognise the community leadership within our industry in these challenging times. It is amazing to see the dedication and commitment of ICCA members and how swiftly they engaged in the society. This year we received a record number of entries and it clearly showcases the long-term vision of our industry.”