ICCA report looks at impact of six decades of business events on the world

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ICCA has released a report exploring the significant global impact of business events across more than 60 years.

Beyond Borders – How Associations Business Events Bring the World Together features video interviews, data, and animated graphs, along with expert opinion and analysis from inside and outside the international associations meetings industry.

ICCA traditionally publishes major industry analytical reports on a five-year cycle, but the global pandemic forced a radical review on how the organisation plans and does events.

“Beyond Borders asks pertinent questions about the world economy, the economic value of our industry, growing industry talent, association meeting trends, and social sustainability so we get a tangible view of the major concerns and opportunities facing us all,” said ICCA CEO Senthil Gopinath.

“The stats tell one story, but the people tell another. ICCA is and always will be a people business, which is why Beyond Borders speaks to us all in a clear and distinctive way. This is our industry, this is our community, this is our moment to come together and seek common purpose.”