ICCA releases Kaohsiung Protocol

The International Congress and Convention Association (ICCA) has released the Kaohsiung Protocol, the legacy outcome of the 59th ICCA Congress.

The ICCA Kaohsiung Protocol aims to revive the global events industry safely and sustainably by providing a roadmap for broader industry collaboration on issues and challenges “that are bigger than ICCA”.

“The Kaohsiung Protocol blueprint has provided us with a roadmap for broader industry collaboration on issues and challenges that are bigger than ICCA community which will need all the industry organisations to solve together,” said ICCA CEO Senthil Gopinath.

Four specific themes continually arose during the development of the strategies in the Kaohsiung Protocol framework: engagement, technology, risk and business.

“The future of the events industry is not a debate about face-to-face versus virtual,” said Gopinath.

”It’s about building networks and optimising connections to support the personal and professional transformation that drives economic and social progress — regardless of the formats and channels.

“Our industry is uniquely capable of driving COVID recovery and ongoing social and economic development and transformation. While this moment in time is difficult, it is also an opportunity to transform our messages and businesses to evolve with the dynamic changes that are occurring.”