ICCA partners with World Tourism Organization to deliver new masterclasses

The International Congress and Convention Association (ICCA) and the World Tourism Organization (UNWTO) have begun to collaborate on a series of education and knowledge economy development initiatives.

Masterclasses on the Meetings Industry for tourism stakeholders in UNWTO Member States will focus on helping to build their capacity as new meetings destinations.

The first ‘UNWTO-ICCA Masterclass on the Meetings Industry’ took place in Tashkent, Republic of Uzbekistan in August, while the second one took place in Nur Sultan, Kazakhstan, as part of the 8th UNWTO Global Summit on Urban Tourism in October.

A third Masterclass will take place in Batumi, Georgia, on December 5.

“As the United Nations Agency responsible for the promotion of sustainable, responsible and accessible tourism, UNWTO provides immense opportunities for its Member States and Affiliate Members to join forces towards empowering tourism sector,” said UNWTO Secretary-General Zurab Pololikashvili.

“Today, destinations have identified the power of the meetings industry to generate income, create jobs, attract foreign investment, and foster international cooperation and the exchange of knowledge. This Masterclass on the Meetings Industry represents an excellent opportunity for any destination interested in harnessing the potential of this promising segment, and UNWTO is very pleased to be collaborating with ICCA, a valuable Affiliate Member, on its development.”

ICCA says it views this new collaboration with UNWTO as a strong indicator that international intergovernmental organisations are beginning to formally recognise business events’ contributions to worldwide development.

“Our new collaboration with UNWTO signals a new and exciting chapter in both ICCA’s relationships with governments and international development decision makers and how our flourishing sector is regarded as vital to societal advancement on a global scale,” said Senthil Gopinath, ICCA’s CEO.

“Through these Masterclasses, not only will new destinations be able to carve a foothold for themselves in the rapidly-evolving and lucrative meetings market, they will be able to access the resources needed to empower them to drive their development through the knowledge and economic power of business events.”