ICCA partners with Exhibitions & Conferences Alliance to boost advocacy in North America

(L-R) ICCA President Senthil Gopinath and ECA CEO Hervé Sedky.

The International Congress and Convention Association (ICCA) has struck a new partnership with the Exhibitions & Conferences Alliance (ECA) to advocate for its members in North America.

ICCA CEO Senthil Gopinath will represent the association on the ECA board of directors.

“ICCA is thrilled to partner with the Exhibitions and Conferences Alliance and move forward together toward the shared objectives of advocating for our industry in North America,” said Gopinath.

“This partnership promises to provide mutual support and resources to advance the goals of serving our respective members, promoting sustainability, and building a legacy that reflects our mission, vision, and values.”

ICCA will use the opportunity to build connections and learn best practices around how to most effectively advocate for the meetings and events industry with policymakers and politicians across the North American region.

“Whether its supporting smart decarbonisation and sustainability measures or advancing policies that help advance seamless international travel and commerce, our advocacy efforts are stronger when industry leaders from around the world speak to policymakers with one voice,” said Hervé Sedky, CEO and chair of the ECA board and Emerald Holding president.

“That’s why I’m thrilled to welcome ICCA and its global community of international association meetings leaders to ECA, which will strengthen ECA’s ability to   tell the story of how our industry drives economic growth and societal change to the policymakers that matter.”