ICCA and ASAE announce new collaboration

(L-R) ASAE President and CEO Michelle Mason and ICCA CEO Senthil Gopinath.

The International Congress and Convention Association (ICCA) has partnered with the American Society of Association Executives (ASAE) to enhance access to content and community for the global association ecosystem.

Examples of peer-to-peer programming include collaboration on ASAE’s Global Summit on the State of the Association Community and well as develop one legacy-focused program, to name just a few.

In addition to peer-to-peer-programming ICCA and ASAE will also look for joint exhibiting opportunities.

“The role of associations is rapidly changing and many of the meta trends influencing ASAE’s strategic direction are shared by our global colleagues,” said ASAE President and CEO Michelle Mason.

“This reality necessitates more collaborative thinking and idea-sharing between leaders of organizations worldwide. ASAE’s collaborations with ICCA is an acknowledgment that no one organisation has all the answers. Together, we will work to enhance the collective knowledge of the association ecosystem.”

ICCA CEO Senthil Gopinath said they were more excited than ever to adapt to the changing environment with the new collaboration.

“I am personally thrilled to work with Michelle and ASAE on transforming meetings globally and fostering diversity, inclusion, sustainability, and legacy of meetings and associations globally,” he said.