ICC Sydney’s new hybrid solution for events

ICC Sydney Hybrid Event Solutions space

International Convention Centre Sydney (ICC Sydney) has launched a new hybrid on-site and virtual event solution which allows attendees in the rooms and guests located remotely to have the same event experience.

The dual-product will allow clients to host more than 300 people at the venue in accordance with strict social distancing measures, whilst also live streaming to an unlimited number of remote attendees.

“COVID-19 has meant that as a business we have had to change the way we meet the needs of clients,” said ICC Sydney CEO Geoff Donaghy.

“Our skilled team was quick to initially put in place a format that allowed us to continue to deliver extraordinary events online. We have now evolved this into a world class hybrid solution which enables us to transition back to in person gatherings, while giving clients greater choice in the longer term.”

ICC’s AV Services director, Brian Nash, said the new service is a reflection of a merging of technology at a time when businesses and clients need to adapt.

“ICC Sydney has been quick to adjust to the current climate and changing needs of clients,” he said.

“Our hybrid model merges best in market technology with the experience of meeting in person. This lets clients and delegates safely come together while also expanding the reach of events at a time when it has never been more important to keep coming together.”