ICC Sydney taps into growing business opportunity on its Asia CEO Roadshow

International Convention Centre Sydney’s (ICC Sydney) executive team has returned from its second, and now annual, CEO Asia Roadshow series.

Over the course of the tour, ICC Sydney visited Tokyo and Singapore as well as Shanghai and Guangzhou to meet business event agents, corporate firms, associations and media. Guests from Beijing and Shenzhen were also in attendance.

“We are delighted with the positive reception our second tour of the region has received and the interest of Asia-based clients to bring their events to Sydney, with many booking for the first time,” said ICC Sydney CEO Geoff Donaghy.

“We have only just touched down in Australia and already we have seen direct outcomes with events confirmed, new site tours scheduled and dozens more events added to the pipeline.”

Donaghy said ICC Sydney’s strategy to position the venue to the forefront of decision markers’ minds in Asia and increase their understanding of ICC Sydney’s business model is working.

“There is a significant opportunity for the Australian business events industry to continue opening up pathways between Asia and Australia and plans are underway for our 2020 Roadshow Series,” he said.