International Convention Centre Sydney (ICC Sydney) is one the three finalists for the ICCA Best Marketing Award (BMA).
The venue’s “It’s Showtime!” multi-channel campaign introduced the new $1.5 billion convention, exhibition and live entertainment venue to the world when it launched.
Delivered via multiple communication platforms, the campaign aided in boosting brand awareness, building the venue’s reputation and attracting critical event bookings across a variety of market segments and geographical areas.
Underpinning the campaign’s success was the creation of a network of esteemed local and global advocates – from ministers and heads of business to senior community members — which enabled ICC Sydney to quickly build trust and demonstrate its positive impact on both the industry and its stakeholders.
The other finalists are Estonian Convention Bureau’s “Go Wild, Choose Estonia!”, which created a national brand image on a limited budget, and Convention Bureau Italia’s “Italy at Hand” which marked the first Italian campaign entirely dedicated to the meetings industry.
“The BMA continues to be recognised as one of the most sought-after awards in our sector and this year we have seen the largest number of entries ever,” said chairman of the judging panel and BMA plenary moderator, Patrick Delaney of SoolNua.
“The standard was extremely high and we as judges had great difficulty choosing the finalists, but in the end, I believe we have three outstanding winners coming from different parts of the world, and each one addressing a real marketing challenge in a very innovative, creative and cost-effective manner.”
The winner will be announced at the 2019 ICCA Congress in Houston on 29 October.