IBTM has unveiled first details of its annual IBTM World Trends Report, which underlines the role that the meetings and events industry has to play in a post Covid-19 recovery.
“From a position of relative strength, growth, prosperity and innovation, COVID-19 has decimated the industry in 2020, causing wide ranging disruption on an economic, political and often deeply personal level,” said the report’s author, Alistair Turner.
“This year’s report looks to understand just how the industry has been impacted, so learnings can be gathered for the future.
“Equally, the industry has been given the opportunity to reset itself and re-imagine what its ‘new normal’ will look like, addressing major trends such as sustainability, technology, security and diversity as areas where the industry can use tragedy to change its trajectory and do things better in the future.”
The report was compiled using key industry data, case studies and interviews with leading experts both inside and outside of the industry including PCMA president Sherrif Karamat; economist Philippe Legrain; ExCeL’s executive director, conference & events, London, James Rees; and MPI president Paul Van Deventer.
David Thompson, IBTM World Virtual’s event director, said the report acts as a “temperature check” on the state of the events industry and its place within the wider world.
“In the wake of the global pandemic, this report feels more important than ever as we navigate our way towards a strong and sustainable recovery,” he said.
The IBTM Trends Watch report 2021 is available to download at www.ibtmworld.com.