IBTM World sees major growth in Chinese exhibitor footprint

IBTM World has revealed that representation from China at this year’s show has increased by a 450 per cent in net space compared to last year, in addition to strong sales from across the whole of the Asia Pacific region.

As a consequence, there will be two China pavilions at the event this year. The first pavilion will feature 10 exhibitors from the Zhejiang Province all new to IBTM World. The second pavilion will include exhibitors from Zheijiang’s Capital city Hangzhou as well as representation from the city of Xiamen and China Star, one of China’s leading DMCs and PCO.

IBTM World has seen further major increases in net space this year from across the rest of the Asia Pacific region (an overall increase of 18 per cent compared to 2018), including Malaysia (+19 per cent), Singapore (+16 per cent), Macao (+10 per cent) and the Philippines (+8 per cent).

Macau integrated resort, hospitality and entertainment group Galaxy Entertainment Group is taking a stand at the event for the first time this year.

Singapore Tourism Board is further increasing its presence at IBTM World with more partners and a larger representation from the Mandarin Orchard, the Raffles Hotel and SingEx, one of the main venue management and consultancy companies in Singapore.

In addition, new exhibitors from Tokyo will attend the show independently for the first time, to promote the city ahead of the 2020 Summer Olympics. The Kyoto Convention & Visitors Bureau will also be returning.

“The increasing number of Chinese and Asia Pacific exhibitors at IBTM World is a natural result of the success of our IBTM China event, as well as the introduction of the newest event to our portfolio, IBTM Asia Pacific, and the relationships that we have forged there, and continue to develop with our local teams,” said David Thompson, event director at IBTM World.