IBTM World has launched a new concept for its Tech Watch Awards this year, with TechWatch Live featuring a new judging panel chair and live pitching onsite.
The move reflects the increasing significance that technology and digital plays in the meetings and events industry.
The new format TechWatch Live will offer five technology business owners the opportunity to take to the stage and pitch their company and product or service to the judging panel and live audience of events professionals.
Dahlia El Gazzar, founder of the DAHLIA+Agency, is the new chair of the judging panel, taking over from event industry expert Corbin Ball, who remains on the judging panel.
“Now more than ever, we are being asked to be innovative,” El Gazzar said.
“And that can’t be done without ‘innovatively’ implementing technology solutions that are essential to the intentional experience design we seek for our stakeholders.
“TechWatch Live is created to provide a stage for the tech companies that enable event professionals to deliver exceptional experiences. And with everything going on, we want to properly celebrate those tech companies that have gone above and beyond to help event profs in this time of need.”
Also new this year is the Technology Advisory Group, which supports IBTM World and has been influential in the development of IBTM Accelerate.
“There are myriad opportunities for event planners to integrate technology and digital into their events in order to create smarter and more engaging experiences, and we want to reflect this by making TechWatch Live a central feature of IBTM World,” said David Thompson, IBTM World’s event director.
“Our new format awards will bring the best event technology companies in front of a motivated global audience of events professionals to inspire them with the latest exciting technologies that could really make a difference to their business.”
Entries are open until 30 September 2020.