IBTM debuts Exceptional Experiences programme at Cannes Lions


IBTM has introduced a new addition to this year’s IBTM World event in Barcelona aimed at helping event planners create innovative event experiences.

The new Exceptional Experiences programme was launched at a pop-up event at Cannes Lions, exploring the most exceptional concepts and activations from the week.

Participants included Jimmy Knowles, global head of experiential at Canva; Judy Lee, senior director, global brand experiences at Pinterest; Shauna Little, vice president, advertising solutions and marketing at The Washington Post; and Claudia Hall, event director at IBTM World.

“The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week,” said Hall.

“We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”

Evolving from the successful corporate event marketers programme at IBTM World 2023, Exceptional Experiences is designed to develop the future roadmap for the event industry. The programe will comprise an exclusive invite-only workshop at IBTM World in Barcelona for senior executives, VPs and influential leaders from different sectors on the first day of IBTM World.

On day two, IBTM’s Exceptional Experiences Forum will take place on the Main Stage, providing education sessions on subjects such as how to harness AI and technology, build your community and leave a lasting, positive impact on attendees.