IBTM has announced the launch of a new business event, IBTM Asia Pacific, joining Reed Travel Exhibitions existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE and IBTM Africa, in Cape Town.
IBTM Asia Pacific will bring together international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking.
“Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1 billion by 2025,” said Shane Hannam, IBT’s portfolio director.
“It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally focused event both from our existing customer base but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.
“We’re confident that IBTM Asia Pacific will give us a focused platform from which we can service the ever-increasing demand both from the inbound and outbound APAC markets.
“Importantly, the event will also allow us to implement a strategic shift for our IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors.”
Taking place on 6- 8 April 2020 in Singapore at the Marina Bay Sands Expo & Convention Centre, IBTM Asia Pacific will be helmed by event manager Michael Jones, who has been with Reed Exhibitions for almost six years.
ICCA CEO Senthil Gopinath congratulated IBTM on the launch of this new platform in the Asia Pacific region.
“ICCA’s global membership is always looking for new opportunities to meet international associations and key stakeholders in the meetings industry and we are delighted to collaborate with ICCA’s long-term business partner on IBTM Asia Pacific,” said Gopinath.