IAPCO partners with Zadro for advocacy campaign

L-R: IAPCO CEO Martin Boyle, IAPCO Board Member Sissi Lignou, IAPCO President Sarah Markey-Hamm, and Zadro Agency Managing Director Felicity Zadro at the IAPCO 54th General Assembly in Slovenia. (Photo: Marko Delbello Ocepek)

The International Association of Professional Congress Organisers (IAPCO) has partnered with Zadro Agency to lead its advocacy campaign.

IAPCO provides international accreditation for professional conference organisers and has members in 45 countries.

Felicity Zadro, managing director of Zadro Agency, attended the 54th IAPCO Annual Meeting and General Assembly in Slovenia at the beginning of the month, marking the first step in the new partnership.

“We are thrilled to have been chosen as the communications partner for IAPCO’s advocacy strategy,” she said.

“To kick off the partnership at IAPCO’s Annual Meeting was a great way to be immersed in the community and hear first-hand from members and partners about the difference IAPCO accredited PCOs make to clients.”

IAPCO chief executive Martin Boyle said they looked forward to working with the Zadro team.

“We needed to ensure we made the right decision and aligned with a partner that would not only be able to deliver the results we require, but also had an excellent reputation in the industry,” he said.

“We were delighted to appoint Zadro to delivery our advocacy strategy to ensure that we achieve our ambitious goals in the years ahead.”