IACC launches new Experiential Venues Membership category

Mark Cooper, CEO of IACC.

Conference and meeting venues global association IACC has launched new membership category Experiential Venues, designed to cater to the growing demand for immersive and engaging event experiences.

The new membership will cater for high level experiential venues such as sporting stadiums, vineyards, zoos, museums, with the ability to stage a meeting alongside an experience for groups.

“As the event landscape continues to evolve, meeting planners are seeking unique and memorable experiences for their attendees,” said Mark Cooper, CEO of IACC.

“With the Experiential Venue Membership, we are empowering event planners to unlock the full potential of their events by providing access to venues that are not just spaces but destinations in themselves.

“The Experiential Venues Membership allows us to showcase the best-in-class venues that can deliver these transformative experiences, further solidifying IACC’s position as the premier resource for meeting and event professionals.”