The Hybrid City Alliance, with 24 member cities in 16 countries, has committed to the development and implementation of strategies based on the findings and recommendations of the ICCA Global Association Meetings Protocol.
Business Events Sydney is among the destinations leading the initiative along with Ottawa Tourism, The Hague Convention Bureau, Explore Edmonton, Fukuoka Convention & Visitors Bureau, Lausanne Montreux Congress, Prague Convention Bureau, Department of Tourism and Information, Taipei City Government, Tourism Winnipeg and Zurich Convention Bureau.
The 24 destinations will report back on their individual activities and success at IMEX America in October, and the ICCA Convention in November.
The Global Association Meetings Protocol focuses on four key pillars – Sustainability, Equity & Legacy, Crisis Planning & Mitigation, Advocacy & Policy and Sector & Community Alignment.
“The Hybrid City Alliance was set up to bring likeminded destinations together at a time of extreme stress for our industry,” said Lesley Mackay, founding member of the Hybrid City Alliance and Vice President, Meetings & Major Events Ottawa Tourism.
“All of the member cities are committed to constantly improving themselves for the sake of their clients. This commitment provides the perfect demonstration of our willingness to make big decisions and implement the strategies, policies and infrastructure that association clients around the world need now and in the future.
“I am looking forward to seeing the examples and case studies our members will bring to life and share later in 2022.”