Winarch Capital-owned Cedar Mill Group has announced the rebranding of Humm Events to Cedar Mill Events, with Nathan Zervos named event director.
The change signals the completion of Cedar Mill Group’s acquisition of Humm last year.
The rebrand unites Cedar Mill Events with Cedar Mill Venues, Cedar Mill Risk Management, and its production and security services divisions, as it prepares for more rapid growth in 2023.
Prior to joining Cedar Mill Events, Zervos has worked with major events and promotors including The Rolling Stones and Bruce Springsteen concerts for Frontier Touring, the Groovin’ The Moo music festival and the V8 Supercars in Newcastle, Gold Coast and Townsville.
“I hope my energy and 20 years of experience in site and event management across hallmark events, major sporting events, and music festivals contribute to our ambitious growth plans,” said Zervos.
“I join a team with a wealth of knowledge and experience across the events industry that will ensure our clients receive high-level service across all levels of engagement.”
Zervos’ appointment follows the arrival of Mark ‘Trogg’ Svendsen last October as operations manager, responsible for leading the group’s stadium work in Sydney and Melbourne.
Having just completed Kings of Leon at Mildura Sporting Oval and Foo Fighters in Geelong, the team is now working on Red Hot Chili Peppers and Harry Styles at Marvel Stadium and concerts at the MCG including Billy Joel, Guns N’ Roses, Ed Sheeran, plus Elton John at AAMI Park.
Cedar Mill Events has also been involved in a number of major special events and festivals, including Beyond the Valley, Kambosos v Haney World Title fight, Marvell Stadium, The Shane Warne Memorial Service, MCG and Sydney’s New Years Eve Cahill Expressway celebration.
Its clients include Live Nation, TEG Dainty, TEG, Frontier Touring, Untitled Group and the NSW Government.
Kyle McKendry, Winarch Capital and Cedar Mill Group CEO, said Zervos was a great addition to Cedar Mill Events.
“Nathan’s professionalism, work ethic and relationship-based approach to his clients and co-workers is a real benefit to everyone he collaborates with,” he said.
“We are pleased to have him on the team as we enter the next major growth phase at Cedar Mill Group.”
Humm founder Iain Morrison, and partner Tara Whitfield, are no longer with the business.