Consumers are eager to get out and travel after a long period of shutdowns, but with a new set of expectations regarding hotels.
According to new survey A Data-Driven Look at Hospitality’s Recovery from Oracle and Skift, 38 per cent of those in Asia-Pacific and Europe are planning to travel in the next six months, while just over half (51 per cent) of people surveyed in both North and Latin America plan to book trips.
People, however, are opting to stay closer to home with driving distance (47 per cent) or domestic trips (44 per cent) being favoured. With so much uncertainty ahead, consumers are also demanding flexible cancellation and refund policies (76 per cent) and are more open to considering hotels offering discounted rates (65 per cent).
Consumers are also bringing greater expectations for hotels in terms of advancements in cleaning and technology.
In response, 70 per cent of hotels already are or are planning to adopt contactless technology for check-in, food ordering, concierge services and more. Ninety percent have or are planning to also increase cleaning and disinfecting frequency and training for staff on these procedures and safer guest interactions.
“As the hospitality industry turns a corner on the road to recovery, technology will be critical to protecting travellers and workers alike,” said Alex Alt, senior vice president and general manager, Oracle Hospitality.
“Safety rightly remains consumers’ top priority when they consider traveling, and the hospitality industry is doubling down on technology to facilitate social distancing and reduce face to face interaction for guests’ protection.”