Hong Kong’s exhibition sector builds momentum

From April to June, Hong Kong’s exhibition sector has been picking up more momentum with the return of a series of close to 20 physical exhibitions at the Hong Kong Convention and Exhibition Centre (HKCEC).

Featuring a wide variety of products and services ranging from technology, and lifestyle, to arts and jewellery, the fairs attracted over a million visits under the pandemic, which is a promising sign for the exhibition industry.

“We are delighted to see such a strong pick-up in demand for physical fairs,” said Kenneth Wong, Hong Kong Tourism Board’s general manager, MICE & Cruise.

“These events are a good demonstration of Hong Kong’s readiness to welcome business events of any scale, and also an encouraging sign for the exhibition industry that the physical show is invaluable and we are very much looking forward to a resumption of more trade fairs in the coming months.”

The five-day inaugural Lifestyle ShoppingFest of the Hong Kong Trade Development Council (HKTDC) delivered a one-stop shopping experience for over 55,000 consumers who explored a broad selection of products presented by 430 exhibitors.

Benjamin Chau, deputy executive director of the HKTDC, said that the positive response to the new event reflected the fact that physical shows are irreplaceable.

“We are pleased that our inaugural Lifestyle ShoppingFest was held successfully, with 75 per cent of exhibitors believing physical shows can help boost their business, while 82 per cent of visitors were satisfied with the health and safety measures at the show,” he said.

The HKTDC will host three concurrent trade fairs in July, its first B2B events since the onset of the pandemic.