Hong Kong to reconfigure trade fairs with online-to-offline program

The Hong Kong Trade Development Council (HKTDC) will reconfigure its industry trade fairs and conferences in the first half of 2021 as part of its ongoing efforts to find ways to help Hong Kong companies continue doing business during the pandemic.

In addition to enhancing its hybrid model that combines online fairs with physical fairs and symposiums, the HKTDC will also organise new local exhibitions and hold a number of its key international conferences online, including those targeting the finance, creative and marketing sectors.

The HKTDC International Sourcing Show will consolidate seven HKTDC trade fairs originally scheduled to be held in spring. The new event will run from March to July 2021 and will be held in online and physical formats, exploring business opportunities across a range of industries.

The seven exhibitions include the HKTDC Hong Kong Toys & Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong Houseware Fair, HKTDC Hong Kong International Home Textiles and Furnishings Fair, HKTDC Hong Kong Fashion Week, HKTDC Hong Kong Gifts & Premium Fair, and the Hong Kong International Printing & Packaging Fair (co-organised with CIEC Exhibition Company).

Several of the HKTDC’s physical fairs have been migrated online since the onset of the pandemic, with new artificial-intelligence-driven business matching platform Click2Match helping to bring buyers and exhibitors together.

The International Sourcing Show is the first hybrid fair in both online and offline formats to be launched by the HKTDC, with participating buyers and exhibitors able to use an exclusive online exhibition platform for business matching and video conferencing beginning from March.

The physical fair will be held in Hong Kong in July, helping companies to discover more new business opportunities once the pandemic situation has eased.