Hong Kong launches new Incentive Playbook with over 100 ideas to inspire


Hong Kong Tourism Board (HKTB) has launched a new campaign that curates over 100 new ideas to inspire and reward incentive groups in response to emerging incentive travel trends.

The incentive ideas fall under five themes – Arts & Culture, Wellness & Nature, Neighbourhoods, Nightlife & Parties and Hong Kong Signatures.

The Hong Kong Incentive Playbook: Up the Game for Your Team campaign kicked off last week with over 110 agents from Mainland China, Southeast Asia, South Korea and India invited to get exclusive first-hand experiences of Hong Kong’s diverse incentive resources.

These range from a soothing singing bowl session, a Tai Chi class with a stunning view, and an immersive Chinese fan painting workshop at the Hong Kong Palace Museum. Some also participated in an active team challenge at the West Kowloon Cultural District.

“Last year, Hong Kong welcomed over 1.3 million MICE visitors, with the meeting and incentive (M&I) segment accounting for a staggering 65 per cent. This makes the share of M&I the most significant increase among the segments,” said Dane Cheng, Executive Director of HKTB.

“Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it up a notch, inviting the incentive industry to experience Hong Kong like never before with the city’s newest, most authentic, and immersive incentive ideas.”

Ji-Hyeon Ryu, manager of Global Tour in South Korea, said they have seen a 1.4-fold increase in incentive travel inquiries to Hong Kong, with an insurance company planning a visit for up to 200 people.

“South Korean travellers like Hong Kong’s nightlife, and in the post-pandemic era, there is a growing interest in wellness and nature experiences,” she said.