Hong Kong expands ambassador programme as business events ramp up

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The 44th Asia Pacific Dental Congress is one of the many major conferences being held this year.

The Hong Kong Tourism Board (HKTB) has celebrated a raft of new convention wins in 2023 across the I&T, medical, financial services, and education planning sectors.

“The growing demand is providing a welcome stimulus for Hong Kong’s economy,” said Kenneth Wong, HKTB’s general manager of MICE.

“Thanks to Hong Kong’s leading status across various industries and tremendous opportunities brought by the Greater Bay Area, we are delighted that Hong Kong further strengthens its status as the World’s Meeting Place and remains a top choice among convention organisers.”

One of this year’s major wins is the EDGE Global AI & Web3 Investment Summit 2023 under the I&T sector. The inaugural edition of this event will be hosted in September 2023 and is expected to bring in 10,000 visitors. This major win followed the city’s recent hosting of a number of Web3 events, including FOMO Asia Genesis Conference and WOW Summit 2023, which marked its entry to Asia Pacific.   

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Another major win, the Insurtech Insights Asia 2023 Conference, will take place in December with an expected attendance of 3,000.

This year, the city is already recording a strong calendar of conventions, in which the medical sector has taken the lion’s share, including the 44th Asia Pacific Dental Congress 2023 in June and the 16th Asia Pacific Heart Rhythm Society Scientific Session, in conjunction with CardioRhythm, in September 2023.

The Hong Kong Convention Ambassador programme is also expanding to mainland China for the first time after appointing a further 140 industry leaders.

“The formulation of the ambassador programme gives Hong Kong an edge in securing world-class conventions,” Wong said. “We are very grateful for the support from local leaders, as well as our mainland counterparts.”