Hilton unveils latest brand Tempo

Hilton has launched its latest lifestyle brand Tempo by Hilton with an eye on “modern achievers”.

Tempo by Hilton currently has 30 hotels under development and 30 more deals pending.

“Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike,” said Christopher J. Nassetta, president and CEO of Hilton. “We’re thrilled to welcome this new brand to our Hilton family and look forward to building on our legacy of innovation with Tempo by Hilton.”

For the new brand Hilton has partnered with leading experts across the well-being, food and beverage and other lifestyle spheres including Arianna Huffington’s behaviour change platform Thrive Global and established culinary firm, Blau + Associates.

“Utilising a data-driven blueprint, we identified lifestyle offerings inside the guest rooms and throughout the property that push the entire sector to new heights,” said Phil Cordell, SVP and global head of new brand development at Hilton.

“The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travellers.”

The brand’s signature elements include an emphasis on restful guest room spaces, oversized bath suites and inspiring shared and public spaces.

“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travellers that weren’t engaging with the category,” said Jon Witter, chief customer officer, Hilton.

“With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”