Hilton targets meetings with new Signia brand

Hilton Hotels and Resorts is targeting the meetings and events market with its new brand Signia Hotels.

Slated to open its first Signia in 18 months at the already-existing Hilton in Orlando, Florida, the new brand will emphasise well-designed and inclusive meeting spaces, making it easier for planners to keep events focused on one, simple footprint.

Two new-build properties in Atlanta and Indianapolis are set to open by 2021 with a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events space.

“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher J. Nassetta, president and CEO, Hilton. “We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

The new brand will also feature destination bars and signature dining experiences along with a focus on technology.

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton. “After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”