Hilton celebrates 100th anniversary by launching new foundation

Hilton celebrated its 100th anniversary at the end of May by launching The Hilton Effect Foundation.

To kick off the Foundation, 15 grants were launched to organisations that will support programmes around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.

Some of the partnerships include the Smith Family in Australia; the China Foundation for Poverty Alleviation and the Sichuan Tourism University; Playground for Hope in Japan; Magic Bus in India; and the Youth Career Initiative in Vietnam.

The Foundation builds on the impact already driven by Hilton through its Travel with Purpose strategy, which seeks to double the company’s investment in social impact while cutting Hilton’s environmental footprint in half by 2030.

Since the inception of Travel with Purpose in 2011, Hilton’s employees have performed more than 1.3 million hours of volunteer service and the company has invested tens of millions of dollars in the communities it serves.

“One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place,” said Chris Nassetta, President and CEO of Hilton.

“That deep-rooted sense of purpose has fuelled our transformative impact all across the globe, as we have welcomed 3 billion guests, employed 10 million team members and contributed $1 trillion in economic impact. And in the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”

In addition to the Foundation, the hospitality giant has also launched a grassroots service initiative called “Acts of Hospitality.” Employees throughout Hilton locations around the world are conducting meaningful, simple gestures for others that extend Hilton’s hospitality beyond the doors of its hotels and into local communities.

“As we celebrate this remarkable milestone, it’s inspiring to see the positive impact we continue to have and the opportunity to shape the next 100 years of travel in the world’s fastest growing hospitality market,” said Alan Watts, area president, Asia Pacific at Hilton.