Hawai‘i Tourism Oceania celebrates ‘Month of Lei’ with series of events

Hawai‘i Tourism Oceania will be celebrating the ‘Month of Lei’ by presenting several events and destination training to travel agents during May.

Across the Hawaiian Islands, Lei Day is celebrated on May 1st annually, recognising Hawaiian culture.

Representatives from the visitor bureaux of Maui, O‘ahu, Kaua‘i and the Island of Hawai‘i will be joining Hawai‘i Tourism Oceania for the celebrations.

The ‘Month of Lei’ events kicked off in Sydney with an artistic touch.

Hawai‘i Tourism Oceania will also partner with Helloworld, Viva Holidays and Excite Holidays to launch marketing campaigns, activations and incentives as part of the ‘Month of Lei’ activities.

“Each year in May, Hawai‘i Tourism Oceania brings the spirit of Aloha to Australia by inviting key media, trade and partners to celebrate the occasion with representatives from the Hawaiian Islands,” said Giselle Radulovic, country manager Australia for Hawai‘i Tourism Oceania.

“The month is a significant event for Hawai‘i Tourism Oceania, as the Hawaiian Lei is the physical embodiment of the spirit of Aloha symbolising kindness, altruism and generosity.”