Ticketek Entertainment Group (TEG) has appointed Greg Segal as managing director of sponsorship & premium experiences.
Segal was most recently president of brand & marketing partnerships at Live Nation Entertainment ANZ.
“Ticketek Entertainment Group sits at the centre of the live experience economy,” Segal said.
“The opportunity to build a Sponsorship & Premium Experiences division that embeds brands within the Fan journey by leveraging data, insight and digital to drive measurable impact is incredibly exciting.”
Cameron Hoy, chief operating officer of TEG, said the group is evolving its platform model to meet the next era of live entertainment growth.
“Greg brings deep commercial expertise and a proven ability to build integrated partnerships that create value at scale,” Hoy said.
“As we strengthen our Sponsorship & Premium Experiences capability, Ticketek is bringing together specialist talent, commercial creativity and insight to create scalable partnership models that drive new revenue streams, deepen fan engagement and unlock greater value across the platform.”
