GPJ opens Auckland office in the wake of growing demand

Ben Taylor, Tomaz Kljakovic and Caleb Bush.

Experiential agency George P. Johnson (GPJ) has expanded its network with the opening of a dedicated Auckland office servicing the New Zealand market.

Kiwi Tomaz Kljakovic has been appointed as GPJ New Zealand Country Manager, after previously heading up GPJ’s Business Development Team in Australia.

“I’m looking forward to bringing GPJ’s global knowledge, experience and network to the brilliant Kiwis and Kiwi brands increasingly being recognised globally,” he said. “Consumers increased desire for adoption and integration of experiences makes it a very exciting time to be working in this space.

“It’s great to be home with my whanau and friends and lead GPJ’s local operations to assist brands establish themselves in NZ and increase the country’s experiential profile.”

Ben Taylor, Project Worldwide’s CEO Asia Pacific, said they were seeing increasing interest in New Zealand as an “experiences” destination from clients globally.

“Project Worldwide recently acquired Auckland agency DARKHORSE and it is already enjoying great collaboration and synergy with GPJ,” Taylor said. “It therefore makes perfect sense to formally launch GPJ into the New Zealand market.”

Caleb Bush, senior VP and managing director at GPJ ANZ and Project ANZ’s managing director, said the time was right to expand its creative services network in New Zealand.

“The opening of the new International Convention Centre in Auckland and an impressive roster of international sporting and political events slated for NZ will create even more opportunities for GPJ, our clients and the country to shine on the domestic and world stage,” Bush said.