Gold Coast’s international incentive reputation gains momentum

The Gold Coast will host over 700 representatives from Chinese company Zhiban Keji this week to experience the city’s attractions and venues as an incentive reward program for its highest sales achievers.

“We’re looking forward to welcoming this prestigious event to our city and have every confidence delegates will enjoy our exceptional business events offering and leisure-based experiences,” Destination Gold Coast CEO Annaliese Battista said.

“The Gold Coast has developed an enviable reputation internationally as a destination of choice for reward travel, backed by excellence in delivering distinctive and memorable programs.

“Boasting 44 per cent of Queensland’s conference market share, the business events industry injects $540 million annually into the Gold Coast economy.”

The program will include experiences at iconic theme parks and attractions including Warner Bros. Movie World, Australian Outback Spectacular, Paradise Country and Sirromet Wines. The group will also visit Australia’s largest outlet, Harbour Town Shopping Centre.

The bid was secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program and Tourism and Events Queensland’s Business Events Acquisition and Leveraging Fund.

“This is another great win for the Gold Coast, which has undergone significant infrastructure development in recent years and continues to build on its legacy as one of Australia’s leading events destination,” said Federal Minister for Tourism Simon Birmingham.

“The Morrison Government continues to back valuable events through our bid fund program as we recognise the huge benefits they provide to the local economy.”

In November, the Gold Coast will host the world’s largest direct selling company, after being selected for Amway Taiwan’s 2019 Leadership Seminar, which is worth an estimated $2.8 million for the region.