Gold Coast tourism given funding boost

tourism

Gold Coast tourism body Experience Gold Coast has been given an extra $6 million as part of an overall spending boost on tourism in the latest Queensland budget.

The Gold Coast’s overall tourism budget has been increased from $47.4m to $75m in an effort to get international visitation back to pre-Covid levels and bring more concerts, events and exhibitions to city.

International visitors numbers in 2023 are around 57 per cent of pre-Covid numbers at 612,000.

“We know how highly competitive destinations around the world are and need to be continually investing in new products and experiences to attract visitors to our beautiful city,” said Experience Gold Coast CEO John Warn.

“Visitors are increasingly seeking immersive and sustainable experiences that unlock natural assets and we know that the Gold Coast is perfectly placed to deliver on this with our unrivalled Hinterland, beaches, and green spaces.

“They are also seeking authentic First Nations experiences and on the road to the 2032 Olympic and Paralympic Games – when all eyes of the world will be on us – it is crucial that we continue to evolve and explore new opportunities.”

Mayor Tom Tate said they would be looking to attract more international music acts, major sporting events and global exhibitions for the Home of the Arts (HOTA) gallery.

“Over the next 12-18 months the community will see a number of market led and council facilitated opportunities that diversify our tourism product even more so we can be confident we have all bases covered,” Tate told the Gold Coast Bulletin.