The Gold Coast will host the Australian Tourism Exchange (ATE) in 2023 bringing together an estimated 2,000 delegates from across the globe for the Southern Hemisphere’s largest travel and tourism event.
ATE 2023 will be held at the Gold Coast Convention and Exhibition Centre from April 30 to May 4 and will be the first full program event held since the pandemic.
Destination Gold Coast CEO Patricia O’Callaghan said the Gold Coast was perfectly positioned to play host as a leisure and business events destination that has refined and expanded its experiential offering since last hosting ATE in 2016.
“Securing Australia’s largest annual travel and tourism business-to-business event is an enormous coup for the city that will showcase the breadth and depth of Gold Coast’s venues, products and experiences,” O’Callaghan said.
“A key learning from COVID-19 is that it has radically disrupted the travel conversation and diversified the experiences people are looking to have.
“We have an enormous story to tell here on the Gold Coast with more than $1 billion invested in new tourism infrastructure over the past two years alone including 3,000 hotel rooms either completed or underway.
“The five-day event is expected to immediately inject $9 million into the local economy and will see the entire city come alive through a series of venue activations for scheduled business appointments and networking events.”
Tourism Minister Stirling Hinchliffe said the Gold Coast was the ideal destination to remind international buyers about Queensland’s world-class tourism experiences.
“The Australian Tourism Exchange and the global relationships it supports are absolutely critical to rebuilding Queensland’s $6 billion-a-year international tourism industry,” Hinchliffe said.
“Queensland tourism operators have worked hard during the pandemic by building back better and investing in new and upgraded tourism experiences to attract a new generation of visitors.
“While the ATE will be a significant addition to the Gold Coast’s Economic Recovery Plan, the longer-term international benefit for Queensland tourism will potentially run into billions of dollars.
“ATE is a tremendously important event for international tourism on the Gold Coast, Queensland and Australia.”
Gold Coast Mayor Tom Tate said ATE will be a “shot in the arm for our tourism industry and local economy”.
“2016 was a long time ago so to see ATE back where it belongs is a huge coup and I applaud Destination Gold Coast, Tourism and Events Queensland, Tourism Australia and all parties for making it happen,” Tate said.
ATE 2022 was held this week in Sydney.