Gold Coast spearheads Australian festival industry economic recovery

SWELL is just one of 21 festivals returning to the Gold Coast this year.

A year after the Federal Government’s ban on ‘non-essential mass gatherings of 500+ people’ came into effect and the Gold Coast is already spearheading the economic recovery of Australia’s festival industry, according to Carlina Ericson, founder and event director of the Australian Festival Industry Conference (AFIC).

Over 20 festivals have been confirmed to take place in 2021, which according to Major Events Gold Coast (MEGC) will help to generate approximately $200 million for the Gold Coast economy.

Ericson welcomed the efforts of both MEGC and Destination Gold Coast in bringing festivals back online and drawing visitors back to the region.

MEGC CEO Jan McCormick is speaking at the Australian Festival Industry Conference.

“When you look at the amount of announcements that have been made this year alone relating to the return of festivals in 2021, it’s really quite impressive,” said Ericson.

Ericson also welcomed the changes to the Business Events Grant Program.

“I’m really excited about what the recent announcements mean for the recovery of the Australian festival industry and the Gold Coast’s tourism economy,” she said.

“I would encourage everyone to take advantage of these limited time Government incentives that are designed to kick-start the national economy so that we can all get back to work!”

MEGC CEO Jan McCormick, who will be presenting at AFIC, said they were “thrilled” to be hosting the conference, adding the organisation is committed to showcasing the Gold Coast “as one of the most sought-after destinations to present, attend or participate in an event”.

“It is a wonderful opportunity to boost our city’s economy and showcase all that the city has to offer,” she said.

The following Gold Coast-based festivals are going ahead in 2021:

  • Beyond the Sands Art Festival
  • Gondwana Festival
  • Storyfest Writers Festival
  • Gold Coast Film Festival
  • Gold Coast Running Festival
  • Rosé Coast Gold Coast
  • Inverted Festival
  • Under the Southern Stars
  • Blues on Broadbeach
  • Cooly Rocks On
  • Village Roadshow Theme Parks Marathon
  • Pan Pacific Masters Games 13. Gold Coast Cheese, Chilli & Chocolate Festival
  • Beach Rugby Australia Festival
  • SWELL Sculpture Festival
  • Crafted Beer & Cider Festival
  • Gold Coast Multicultural Festival
  • Groundwater Country Music Festival
  • Festival of Touch
  • FISIOCREM GC50 Run Festival
  • Gold Coast 600 & Boost Mobile Gold Coast 500