Gold Coast scores major Japanese incentive event

The Gold Coast will host 3500 representatives and families from Japanese electrical retailer Nojima in early next year, marking the largest Japanese group to convene on the Gold Coast in over a decade.

“This major win for the Gold Coast follows three years of industry-wide collaboration within our sector,” said Destination Gold Coast CEO Annaliese Battista.

“Japan is the Gold Coast’s third-largest inbound tourism market and it is also encouraging to see renewed interest from the business events sector.

“Japanese leisure visitors to the Gold Coast increased by 13.4 per cent to 73,000 in the year to June 2019, and this is expected to continue to grow.”

The group will arrive in three stages across three weeks in January, with three gala dinners staged and leisure tours of the Gold Coast’s renowned attractions and experiences.

Australia’s Minister for Trade, Tourism and Investment Simon Birmingham said that the event represented a significant win for the Gold Coast.

“Australia’s appeal among Japanese travellers has continued to climb in recent years and this great win for the Gold Coast will no doubt build on our strong reputation in this key tourism market,” Birmingham said.

The bid was secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland.