Gold Coast looks to reward with incentive pitch to SE Asia

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Destination Gold Coast has launched a global campaign targeting incentive groups from SE Asia.

Destination Gold Coast has launched a global campaign inviting incentive groups to “give their team the trip they deserve”, pitched at incentive and corporate event planners in South East Asia.

Destination Gold Coast’s Head of Business Events Selina Sinclair said the superb weather and location, unique venues and more than 160 experiences within 30 minutes of the city makes the Gold Coast a sought-after incentive travel destination to connect, celebrate and reward extraordinary results.

“This digital-led campaign is an acknowledgement by us of all the effort and contributions they have made on behalf of their company,” she said.

“But more than that, it’s a reward. A way to say thank you for all the amazing work they have put in and give them something amazing and truly memorable in return, a Gold Coast trip. The incentive they deserve.”

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The Gold Coast has already started to fill the incentive travel pipeline with Amway Thailand choosing the city to host over 1,500 delegates over five days in March 2025.

This win was secured in partnership with Tourism Australia’s Business Events Bid Fund Program and Tourism and Events Queensland.

“We are so very pleased to be supporting this incentive visit to the Gold Coast as part of Tourism Australia’s Bid Fund Program,” said Tourism Australia managing director Phillipa Harrison.

Incentive travel made up 12.9% of all business events on the Gold Coast and was the fourth most popular international business event destination in 2019-2020.

“The Gold Coast saw incentive travel groups reduced to 3.7% during the pandemic, so it’s exciting to see the rebuilding of visitation through effective marketing and working collaboratively with the City of Gold Coast, Government, our industry and stakeholders,” Sinclair said.