Get inspired with the newly launched Melbourne e-guide


The Melbourne Convention Bureau (MCB) has unveiled its latest inspiration tool – the interactive e-guide.

Connecting event planners and delegates with inspiring new and undiscovered experiences of the city, the first edition of the Melbourne e-guide showcases a snapshot into why Melbourne is a coveted destination for domestic and international conferences.

Melbourne’s e-guide is the ‘must have’ incentives planning tool. From the inspirational articles and interviews with industry experts and packaged up accessible information including some hot tips to the city, learn about what’s new in the friendly and thriving city, because whatever experience you’re looking for, Melbourne makes it easy.


Developed following audience research taking into consideration user experience, best practice and event planners and delegates desires for short and inspiring content, readers will enjoy the guide’s rich in motion design. Animated avatars, embedded videos and gifs that offers multiple engagement points for viewers coupled with newsworthy content that engages right to the very last page.

Event owners, planners and attendees can plan their trip and activities by using the geographic and category searchable interactive map embedded within the guide. Offering videos, images, product descriptors, hyperlinks and 360-degree experiences, the interactive map assists with familiarising users about how to make the most of their time in Melbourne. In a first for MCB, this exciting new tool provides the opportunity to create custom conference and event participant tours once the user is in the city including a real time directional feature accessible via mobile phones.

Peninsula Hot Springs is a natural geothermal mineral springs and day spa facility located less than 90 minutes from Melbourne.

Planners will be encouraged to rethink their next visit to Melbourne as they discover where to eat, play, stay, conference and most importantly, caffeinate. Diving a little deeper, thought-starter itineraries have been created where MCB has broken the city into bite size areas to help you start planning and making the most of your time in Melbourne.

Part of the charm of Melbourne is that its constantly evolving, innovating, and adapting to meet new needs, which is evident in the creation of exciting and creative spaces built to host national and international conferences, meetings, exhibitions, and incentive programs. Melbourne is a knowledge hub across multiple sectors. Event planners may think outside the box and consider booking a unique venue highlighted in the guide. Who knows what inspiration may evolve from great minds, makers and innovators gathering to think differently and develop new solutions in one of Melbourne’s unique venues?

Melbourne Zoo has a range of event spaces.

When travelling, MCB understands the importance of choosing the right accommodation to ensure a great night’s sleep to set yourself up to maximise your time in Melbourne. The city offers an abundance of accommodation and MCB has made life a little easier by highlighting some of its esteemed partners accommodation options. Consider a newly launched luxury hotel, boutique hotels, apartment style hotels and or a hotel with great twin share options for your next business event. There are options that cater to every budget and need.

The key to an extraordinary event is more than just getting the right venue and accommodation, it’s the connection between the event, the host city, and its exciting offerings.  Melbourne’s famed culinary scene mirrors the city’s vibrant and diverse population. Planning an event in Melbourne ensures guests will be treated to a world-class gastronomic experience. Discover some mouth-watering offerings from bespoke private dining experiences to gala dinners or booking for a team dinner at one Melbourne’s coveted hot new restaurants.

Melbourne’s ‘red coat’ city ambassadors share their local knowledge with visitors.

Whether event planners or delegates want to take an afternoon out of a busy conference schedule or treat the team with a few days away from the desk, Melbourne and its surrounds have a lot to offer.  Planning these moments that really make for a memorable business event shouldn’t be stressful. Let Melbourne Convention Bureau help you find the right blend of immersive activities, delicious dining, fabulous shopping, nature-based adventures, team building and behind-the-scenes VIP experiences.

When it comes to excitement, entertainment, accessibility, and memorable experiences, you can’t go past Melbourne for your next business event.

Aboriginal Heritage Walk at Melbourne’s Royal Botanic Gardens.

Access your copy of the Melbourne e-guide here and start planning your next business event experience in Melbourne. Alternatively you can contact the team at [email protected]