Geelong’s accommodation sector falling behind visitor demand

Geelong’s accommodation levels are not keeping up with the boom in visitors, according a new study.

A record 5.9 million tourists travelled to the region last financial year, according to Tourism Greater Geelong and the Bellarine’s (TGGB) 2018/19 annual report. But the levels of accommodation had “failed to keep up” with demand, the report warned.

“We are now suffering from an undersupply of accommodation to service this demand, resulting in a far greater gap between day trip visitation (4.2 million) and overnight travellers (1.7 million),” the report stated.

“According to the 10-year outlook in the recent Tourism Development Plan, the region requires a further 1564 guest rooms to meet demand and help us reach upwards of 7.5 million visitors by 2027.”

Speaking to the Geelong Advertiser, TGGB executive director Brett Ince sais the strategy to build overnight stays needed further investment in the accommodation sector.

“It’s pretty simple, if we don’t have the beds for people to stay overnight, we can’t attract that market,” he said.